THE SAGA OF SQUASH McSTRETCH Part 2

We never considered when the Disney Institute opened - that it would close.

In 1996 and the beginning of 1997, the Disney Institute was featured prominently on TV, in the press and in the Disney Company reports. There is even an article about the Institute in the 25th anniversary book of Disney World.

Most of the time, it was a great place to work. There was ALWAYS something going on. You could be teaching a studio class and Roy Disney would walk in the door. We had presentations at the theater, at the Performance Center – both located on property at the Institute. Our animation guests included: Faith and Emily Hubley, John Canemaker, Bill Plympton, Ward Kimball, Marc Davis, James Earl Jones, Jim Jenkins (creator of Doug)…the list goes on and on.

The non-animation guests were just as impressive: The Alvin Ailey Dancers, Charlie Rose, Bill Walton (a night of basketball stories and his first public piano recital- the man has guts), Gladys Knight, Andy Garcia, Tricia Yearwood…it was amazing!

Amid the connection with guests and the classes, Squash McStretch was thriving. As with all Disney characters Squash even had the honor of having a conference room named after him. Our offices had moved to a back area into a huge trailer-like complex. Along with the conference room, the new office numbers were Squash McStretch figures with numbers inside. (I wish I would have gotten one of those for a keepsake).

At one point, our marketing department asked us for a special presentation for a group. The Institute was beginning to focus more on “heads in beds” than “bums in seats”. Jim Korkis came up with an animator at the desk (me) and a presenter (Jim) on stage and a live talk about what Walt Disney use to call the “Plausible Impossible”. Jim is an excellent writer, presenter, actor and historian. We created some Squash McStretch animation as a lead into part of the presentation. We worked it out so that I would make drawings of Jim as he spoke (usually he was a chicken or a sheep). I had a camera over my shoulder so the results were projected for the audience. At some point, I would draw Squash and then he would come to life with the preproduced animation. It was a crazy, wonderful kind of animation vaudeville event that only someone like Jim could create. I just went along for the ride!

A framed Squash
A framed Squash
Our limited edition Squash pin
Our limited edition Squash pin

During the summer of 1997, the powers that be decided the Institute needed to reduce the number of offerings from almost 40 disciplines down to about 10 or 11. Fewer offerings meant layoffs Animation, Culinary, and Gardening stayed intact- our attendance numbers were good.

Animation wasn’t touched until the three round of layoffs . I had to attend Disney HR classes so that I could learn the fine art of how to let folks go. I also had to give input into who to keep. I did not sleep for weeks! I even volunteered myself as a potential “layoff” candidate.

By 1998, the changes kept coming. The best distraction we had, besides our normal pargo races on the golf course trails…well, mostly on the trails, was the upcoming animation event based on the Orlando studio produced animated film, MULAN. By then, we were into our third series of Squash McStretch cells. A special Squash Mulan was created especially for the event. We kept trying to expand our offerings of Squash products but by then we were on the radar of Disney Merchandising who politely asked us to stop or else.

Two Mulan events were held on consecutive weekends in September. They were the first and the best (in my opinion). I was able host a friend, June Foray, for the second weekend. June was voice of Grandma Fau. The Institute animation staff worked their butts off - from 6:00 am in the morning until 2:00 am. We had such a great time with the guests no one wanted to go to bed. Afterward, we were told that Michael Eisner received dozens of letters about the event - all of them congratulatory.

A front page from a MULAN book
A front page from a MULAN book

On October 28th, I was lead into a room where a press release was given to me that stated, “Larry Lauria was leaving the Disney Company to pursue other interests” So that was it, my stint with Disney was over. The Company did treat me really well – with my own little golden parachute. Later, from the grapevine, I heard the MULAN event had been so successful – it probably bought me another month.

After I left Disney, Squash faded quickly from the stable of Disney characters. We had our fun. There is still Squash merchandise out there. The pins, cells and maquettes still pop-up from time to time on EBay or collector’s sites- so in a way Squash still lives.

My Institute Animation jacket
My Institute Animation jacket
Close up of our animation jackets (100,000 stitches in each jacket)
Close up of our animation jackets (100,000 stitches in each jacket)

The Disney Institute hung on in various forms for a while longer – closing quietly on February 8th 2002. The beautiful new Disney Saratoga Springs resort is now located on the Institute site. The computer animation studio is now a guest laundry. The 2D animation studio is now an Art Center for guests. When I visited last June, I left them with the image of a bulbous nosed Irish-American cartoon character drawn on an easel.

Since then, I have taught 3 or 4 students (now animators) whose first exposure to animation was at the Disney Institute.

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7 Responses to “THE SAGA OF SQUASH McSTRETCH Part 2”

  1. Kyle Says:

    Wow, love the revamp of the Toon Institute! How’ve you been? I will be visiting now that I know this is here!

    If you haven’t figured it out, this is Kyle, your former (and tall, red-headed) student ;)

  2. Larry Says:

    Hey Kyle,

    How are you?

    I remember, very vividly, the tallness (thanks for turning on the overhead projection system) and the red hair- a certain comical pizza guy.

    Happy to know you are around….

    Thanks,

  3. Karen Says:

    That is an incredible story! Thank you so much for sharing it!

  4. Manton Reece Says:

    Hi Larry, thanks for sharing the story. I attended the Mulan event at the Disney Institute (the weekend with June Foray) and it was a great experience. Very inspiring and definitely something I’ll always keep with me.

    Sorry to hear it closed down. It was a neat concept and seemed like a good complement to the Florida studio (but we all know how that turned out, too).

  5. Zach Davis Says:

    Thanks for sharing about your experiences! I always wish I knew a bit more about the people who I’ve learned from. Until recently, I had lost sight of why I was going to school in the first place. Being able to come to your site and relearn the fundamentals is a whale of a boon.

    And, because I don’t know any better, are you going to be teaching any more classes at SCAD? Anim 1 was one of the best classes I had taken. Was looking forward to more as I slowly shed my perpetual slackderdom.

    Thanks again!

  6. Connie Guilfoyle Says:

    I miss the Institute and wish it had succeeded. I was a guest in 1996 and took mostly culinary classes (we got to eat what we cooked and it saved a lot of money!). I did take the class where we got to paint the Stretch McStretch cel. I proudly display mine in my dining room at home. I also got the pin. They don’t match. I believe that my cel was either the second or third one. It is close to the one you have pictured but the feet and legs appear different. Of course, I think mine is much prettier. We were there the week that Diamond Rio recorded their Christmas album and got to see it for free. All of the classes were great. Since I live in Michigan, I didn’t see all the advertisement for the Institute. A friend heard about it and we decided to check it out. When we made plans to return, we heard that it had ‘downsized’ to an office type class for people with overpriced hand held toys. I was so disappointed. I thought they had a great thing going. Thank you for Stretch. I feel priviledge to own the pin and cel. (What is a maquette?).

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